日常を非日常へワープさせる新しい道具
New tools warp your ordinary life to extraordinary.
BeaTOOLは文化的・哲学的視点で日常生活に楽しさを再発見する道具を提案し、
日常の便利・効率至上主義を補完します。
BeaTOOL offers you the tools that make you rediscover pleasure in everyday life from cultural / philosophical points of view, complementing everyday convenience and efficiency supremacy.
妄想で作る1000%オリジナルな雑貨
便利さとは異なる視点の新しいワクワク感。
ぶらぶら浮くお箸。和音が鳴るカスタネット、
「面白い、見たことない、どうなってるの？ 意味が分からない、常軌を逸している」
飾って美しい！ 使って楽しい！
そして、不思議で、面白く、少し考えさせ、飽きずに日常で長く使える。
世界のどこにも類似品がない完全オリジナル作品！（作品はすべて特許や意匠を出願）。
日常を非日常へワープさせる新しい道具、こだわり雑貨を提案します。
1000% original goods by twisted imagination.
New excitement from different angles of view than convenience.
Dangling floating chopsticks. Castanets that sound a chord.
'Interesting, I've never seen anything like that, what the hell is going on? I don't understand at all, it's completely out of the ordinary."
Beautiful on display! Fun to use!
And it is strange, interesting, makes you think a little, and can be used in everyday life for a long time without getting bored.
Completely original work with no similar products anywhere in the world! (All works have patents and designs applied for).
BeaTOOL proposes new tools that warp the everyday into the extraordinary.
BeaTOOLの目指すもの
Aims of BeaTOOL
・少子高齢化でマーケットの成長が見込めない今後、これまでの様な大量生産・大量消費のモノづくりを補完するには？ 時代の変化に対応する意識の変革のために必要なことは？ 人工知能が苦手なことで人が掘り下げるべき能力とは？ 日本全国、どの地方にもある豊かな伝統工芸の技術、町工場の技術を活かすモノづくりとは？
・便利さや効率の向上は人工知能に任せておこう。BeaTOOLは、最新の人類学や社会学、認知心理学などを参考に、美学や哲学など文化的要素で差別化する製品・サービスの開発が重要ではないかと考えます。
・そこで、便利さとは別の切り口で日常を楽しくする道具、少し手間があるが個人の成長につながる道具、高価だが長く使える愛着道具を目指して開発を行っています。
The declining birthrate and the aging population are unlikely to lead to market growth in the future, how can we supplement mass production and mass consumption-related the "monozukuri" manufacturing like the past? What is necessary for the change of consciousness corresponding to the change of the times? What is the ability that people should dig into because they are not good at artificial intelligence? What is "monozukuri" manufacturing that makes the best use of rich traditional craft techniques and town factory skills in all regions of Japan?
I will leave the improvement of convenience and efficiency to artificial intelligence. BeaTOOL considers the developments of products and services differentiated by cultural elements such as aesthetics and philosophy, concerning the latest anthropology, sociology, cognitive psychology, etc. Such developments will be much more important.
So BeaTOOL is developing tools that make our everyday life fun at a different point from convenience, tools that lead to personal growth even with a little effort, and tools that are expensive but long-lasting and emotionally attached.