BeaTOOLの目指すもの

BeaTOOLの目指すもの

 Aims of BeaTOOL

・少子高齢化でマーケットの成長が見込めない今後、これまでの様な大量生産・大量消費のモノづくりを補完するには？　時代の変化に対応する意識の変革のために必要なことは？　人工知能が苦手なことで人が掘り下げるべき能力とは？　日本全国、どの地方にもある豊かな伝統工芸の技術、町工場の技術を活かすモノづくりとは？

・便利さや効率の向上は人工知能に任せておこう。BeaTOOLは、最新の人類学や社会学、認知心理学などを参考に、美学や哲学など文化的要素で差別化する製品・サービスの開発が重要ではないかと考えます。

・そこで、便利さとは別の切り口で日常を楽しくする道具、少し手間があるが成長につながる道具、高価だが長く使える愛着道具を目指して開発を行っています。

The declining birthrate and the aging population is unlikely to lead to market growth in the future, how can we supplement the mass-production and mass consumption-related monozukuri manufacturing like the past? What is necessary for change of consciousness corresponding to change of the times? What is the ability that people should dig into because they are not good at artificial intelligence? What is monozukuri manufacturing that makes the best use of rich traditional craft techniques and town factory skills in all regions of Japan?

I will leave the improvement of convenience and efficiency to artificial intelligence. BeaTOOL considers the development of products and services differentiated by cultural elements such as aesthetics and philosophy, with reference to the latest anthropology, sociology, cognitive psychology, etc. I think that it is important.

So BeaTOOL is developing tools that make our everyday life fun at a different point from convenience, tools that lead to personal growth even with a little effort, and tools that are expensive but long-lasting and emotionally attached to.